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Who We Are

Urban and Elevated Looks

We’re here to inspire and introduce our take on classic pieces for your wardrobe

About SOOD

Ethically manufactured in India and the United States, SOOD’s products redefine modest fashion and push boundaries by utilizing bold silhouettes, eccentric designs, texture, and unique patterns; we pull inspiration from all areas. SOOD seeks to embody dualism, self- expression, representation, and collaboration to help ignite confidence and re-define everyday wear basics.

Our Intention

Our physical and digital communities are key for us to collaborate with unique artists, whether local or foreign, to create one-of-a-kind pieces. With people and community being a core value behind SOOD, we want to always make a point to give back and are currently donating 10% of all sales from our Blackwork patterned scarves to GIVE2SF. We are always looking to work with new artists! Please contact us if you’re interested in collaborating on our next piece.

Our Team

Sana is the founder of SOOD and has been a Product Designer in the Bay Area for: Afterpay, First Republic, and now Amazon. She started SOOD 3 years ago with a dream to create. Her design ideas are inspired by urban architecture, asymmetry, and geometric shapes. She wants to redefine modest fashion and create timeless pieces that are everlasting in elevating your style. She is a design mentor at Amazing Design People List and creative producer/photographer for CreativeMornings. Beyond admiring all creative mediums Sana enjoys coffee, thrifting, crystals, and plants.
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