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Created and founded in the Bay Area, SOOD explores the concept of dualism and the contrast between light and dark. We’re about finding balance to elevate your style with a blend of maximalist forms and neutral tones. We’re here to inspire and introduce our take on classic pieces for your wardrobe.

And we’re just getting started.

Introducing SOOD’s first drop: blackwork pattern inspired scarves

Made in collaboration with a local Bay Area artist, manufactured in India.
For every purchase made, 10% of proceeds will be donated to GiveSF.

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