Created and founded in the Bay Area, SOOD explores the concept of dualism and the contrast between light and dark. We’re about finding balance to elevate your style with a blend of maximalist forms and neutral tones. We’re here to inspire and introduce our take on classic pieces for your wardrobe.
And we’re just getting started.
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Reviews from Our Customers
"My friends and cousins have stopped me at parties and asked me where I got it from. It's so comfortable and anyone can wear it for hours."
"I love wearing rings and this one is one of my favorites that I keep grabbing from my jewelry collection. When I wear it, I always get several compliments on how unique the style is! I also have the blackwork scarf and use it to style in many ways."
"One of the things that stands out about SOOD is that the quality of the products they sell is amazing and long lasting! I will definitely be purchasing more products from them!"
"I love how light weight the jewelry is, especially the boxed ring! Super easy and fun for everyday wear."
"Every time I wear the Boxed Ring it makes me feel like so pretty, unique and dainty at the same time. I am able to rock this ring with any type of clothes as well as have it be the only piece of jewelry I wear. It stands out no matter the look."
"My friends and cousins have stopped me at parties and asked me where I got it from. It's so comfortable and anyone can wear it for hours."
"I love wearing rings and this one is one of my favorites that I keep grabbing from my jewelry collection. When I wear it, I always get several compliments on how unique the style is! I also have the blackwork scarf and use it to style in many ways."